Search engine marketing (SEM) is an important marketing technique for your online marketing campaign. If you sell goods or services online, you need to be in higher ranking of search engines to let people know about you against particular keywords. Both SEO and AdWords are the important components of search engine marketing and they both carry their own importance. Your business nature determines that which one is more suitable for you and what would be the positive or negative effects on your business of using SEO or AdWords combined or separately. Before comparing the two, let us first understand what SEO and AdWords are. These are two different tools and a separate understanding is necessary to completely use them for your good.
Search engine optimization, as the name suggests deal with the rankings of your website over different search engines. It is important to pull your website on above rankings in order to get more traffic. The main search engines are Google, Yahoo and Bing. The first thing that you need to ensure is to make a search engine friendly website. This enables the search engines to find and read your website easily. You need to configure your website in order to make it search engine friendly. After that you have to perform a number of tasks related to search engine optimization that increases your worth on the internet and makes your website ranking above for certain keywords.
Many people mix SEO vs AdWords,but these are two entirely different things. Google AdWords is Google owned and it allows you to market your website on Google and other Google applications like Gmail and YouTube. You might have words like PPC (Pay per Click) and CPC (Cost per Click) and never gone in depth about these. These words are directly related to Google AdWords campaign. Advertisers can pay on per click basis, whenever their advertisement would be clicked, they would be charged. Google AdWords is a big online auction where advertisers compete with one another for the marketing options available. Keyword selection is the most important thing in AdWords. This can ruin your whole campaign if the keywords are not selected appropriately. This is the general idea of what Google AdWords and SEO is. Now let us compare both of these to get a better understanding on how you can use them independently or with each other.
SEO is totally free and it is your effort how much you can pull your website in the search engine rankings. However in Google AdWords you pay per click or per thousand impressions. You ask them to put your website advertisement in order to get the traffic. SEO can be implemented anywhere on the web. It is dynamic and operates everywhere however Google AdWords is limited only to google sites and the sites which have selected to.
SEO deals with the organic search results in the search engine, while in Google AdWords, you simply pay to put your ad on above of all or on the right side of Google page. That is why SEO is free and require much more hard work as compared to AdWords. AdWords results are instant because you can create the ad campaign instantly while SEO needs a lot of time to pull your website on the first page organically. At Cyberique, we have experts who can use both SEO and Adwords and can reap you benefits of both. You can simply trust us for all your SEO needs and we make sure that you get the best results. We have a long list of satisfied customers. We strive for quality and not quantity and make sure that our customers have the best web presense against their competitors.